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7-Eleven Partners with Plenty to Bring Sustainable Produce to California Stores

Author

Slice of Agriculture Team
August 27, 2024

Key Highlights:

  • 7-Eleven partners with Plenty to offer sustainably grown, pesticide-free produce.

  • Available in 1,300 stores across California, enhancing the company's Good Made Easy approach.

  • Features California Cobb and Chicken Caesar salads with Plenty’s Crispy Lettuce.

Source (PR Newswire)

Notable Quotes:

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"We are thrilled to introduce Plenty to our salad offerings and bring their innovative and sustainable approach to fresh produce to our customers."

Marissa Jarratt, Chief Marketing and Sustainability Officer at 7-Eleven
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"Expanding our footprint into convenience stores with 7-Eleven marks an important milestone in making fresh, locally grown produce more accessible."

Dana Worth, SVP, Commercial at Plenty

Our Take:

7-Eleven's strategic partnership with Plenty Unlimited Inc. is a forward-thinking move that aligns with current consumer demand for sustainable and locally sourced products. By integrating Plenty’s advanced indoor vertical farming technology, 7-Eleven not only enhances its product offerings but also strengthens its commitment to environmental sustainability. This collaboration positions 7-Eleven as a leader in the convenience retail sector's shift towards eco-friendly practices, catering to a growing market of environmentally conscious consumers. This move is likely to set a precedent for other convenience retailers to follow.