Agrovision Chile Launches Premium Cherry Production

Author

Slice of Agriculture Team
December 06, 2024

Key Highlights:

  • Agrovision enters premium cherry production with Agrovision Chile, powered by ZurGroup acquisition.

  • 500 hectares of proprietary cherry orchards planned for superior flavor, freshness, and crunch.

  • Sustainable and regenerative farming practices to support global markets in Asia, Europe, and North America.

  • ZurGroup’s assets include 250 hectares of premium blueberries, complementing Agrovision’s Peruvian offerings.

  • Partnerships, including Greenvic, bolster premium superfruit supply for Chinese markets.

Source: Business Wire

Notable Quote:

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"We’re deepening Agrovision’s roots in Chile and bringing premium cherries to consumers worldwide. Chile’s position as one of the world’s leading premium cherry producers, combined with our commitment to deliver quality through proprietary and advanced technology, allows us to meet the demand for exceptional superfruits that our consumers love and trust."

Steve Magami, Co-Founder and CEO at Agrovisio

Our Take:

Agrovision’s expansion into cherry production through the launch of Agrovision Chile demonstrates its strategic agility and commitment to leveraging optimal growing conditions for premium superfruits. The acquisition of ZurGroup significantly bolsters its infrastructure, enabling the company to scale production while maintaining its high standards of quality and sustainability. By targeting key markets such as Asia and Europe, Agrovision not only solidifies its global footprint but also positions itself as a leader in meeting the rising demand for nutritious, premium snacks. The partnership with Greenvic further strengthens its reach, particularly in the Chinese market, showcasing Agrovision’s dedication to innovation and consumer satisfaction.