Agrovision Secures $100 Million to Revolutionize Superfruit Market

Author

Slice of Agriculture Team
August 06, 2024

Key Highlights:

  • Agrovision closes $100 million in equity financing from Aliment Capital and other investors.

  • Innovative full-stack technology ensures year-round superfruit availability.

  • Premium superfruits like blueberries, raspberries, blackberries, and cherries under Fruitist and Big Skye brands.

  • Global retail presence in the U.S., Asia, Europe, and the Middle East.

  • Commitment to sustainability with advanced AI, regenerative farming, and support for local communities.

Source (Business Wire)

Notable Quotes:

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“Delivering more flavorful superfruit year-round requires full stack innovation—optimizing across every layer of technology—from genetics and systems to AI.”

Steve Magami, Co-founder and CEO at Agrovision
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“Berries are an iconic fruit, and we’ve observed a shift in how people are investing in their health and spending at the store.”

Ben Belldegrun, Co-founder and Managing Partner at Aliment Capital

Our Take:

Agrovision's recent $100 million equity financing marks a significant milestone in the superfruit industry, highlighting the growing consumer demand for healthy snacking options. The company's commitment to full-stack innovation and sustainable farming practices positions it as a leader in the market. With advanced AI technology and regenerative farming, Agrovision ensures the delivery of premium superfruits year-round, catering to a global audience. This investment will undoubtedly accelerate their growth and set new standards for quality and sustainability in the healthy snacking sector.