Applegate Hits 100% Regenerative Beef Goal Early

Key Highlights:

  • 100% of Applegate beef hot dogs now use regenerative beef

  • Goal achieved 9 months ahead of schedule

  • 10.8M acres transitioned to certified regenerative grasslands

  • Beef sourced from ROC™, Land to Market, and Certified Humane® farms

  • No change in product pricing for consumers

Source: Direct

Notable Quotes:

“Meeting – and beating – this goal demonstrates Applegate’s zeal for change and commitment to leading the meat industry forward.”

Joseph O’Connor, President at Applegate

“Applegate’s commitment to regenerative organic agriculture... is a game-changing milestone.”

Christopher Gergen, CEO at Regenerative Organic Alliance

“By choosing APPLEGATE® beef hot dogs, consumers are supporting a strong, sustainable food system...”

Carolyn Gahn, Senior Director of Mission and Advocacy at Applegate

Why This Matters:

Applegate's transition to 100% regenerative-sourced beef in its hot dogs sets a powerful precedent for the meat industry. By achieving this ambitious goal ahead of schedule, Applegate is not only improving soil health and animal welfare but also influencing large-scale adoption of regenerative practices. With over 10 million acres now certified regenerative, the company underscores its role as a catalyst for positive environmental and agricultural change.