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Google and Arable Collaborate to Boost Water Conservation in Agriculture
Slice of Agriculture Team
September 03, 2024
Key Highlights:
Google and Arable partner to promote sustainable water use in agriculture.
25,000 acres in Nebraska to benefit from advanced crop intelligence technology.
Arable solution reduces irrigation by up to 22% while maintaining crop quality.
Project expected to reduce carbon emissions and support ecosystem health.
Source (Business Wire)
Notable Quotes:
“Our goal is to replenish more water than we consume by 2030 and support water security in communities where we operate. We’re excited to collaborate with leading organizations like Arable to promote water conservation in agriculture and complement our commitment to climate-conscious cooling within our own operations."
“In my 39 years of farming, this is the most revolutionary step I've seen irrigation take. Arable brings together the data needed to inform and support irrigation decisions.”
“Google's commitment to water stewardship unlocks a future reality where growers have the tools they need to produce more with less.”
Our Take:
The Google-Arable collaboration is a significant step forward in addressing the pressing issue of water scarcity in agriculture. By leveraging advanced technology to optimize water usage, this initiative not only supports sustainable farming practices but also sets a precedent for how the agricultural sector can respond to the challenges posed by climate change. The integration of real-time data into decision-making processes marks a pivotal shift towards more efficient and responsible resource management, which will be crucial as global water resources continue to be strained. This partnership is poised to have far-reaching impacts, not just in Nebraska, but as a model for agricultural communities worldwide.