GROWERS AI-Powered Loyalty Program Boosts Retail Sales

Author

Slice of Agriculture Team
February 06, 2025

Key Highlights:

  • GROWERS' Loyalty Program drives increased sales among program members compared to non-members.

  • AI-powered insights from Axiom by Agmatix personalize rewards and optimize product offerings.

  • Retailers benefit from data-driven customer engagement, fostering stronger relationships and repeat business.

  • Closed-loop rewards system enhances customer retention and boosts ROI for retailers and manufacturers.

  • Agriculture loyalty programs shift from traditional discounts to strategic engagement and purchasing incentives.

Source: Business Wire

Notable Quotes:

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“For agriculture retailers, loyalty programs aren’t just about boosting sales, they’re about raising the bar on what customer engagement looks like – they don’t just want to reward loyalty, they want to actively create it.”

Steven Valencsin, CEO at GROWERS
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“Our investment in this digital transformation has allowed us to build deeper relationships with our customers, while staying ahead of the curve in retail agriculture.”

Neal Horrom, COO at Mercer Landmark

Why This Matters:

As the agriculture industry evolves, retailers must adapt to a highly competitive market where every customer interaction counts. The GROWERS Loyalty Program leverages AI-powered insights to transform traditional discount-based loyalty into a dynamic engagement tool, helping retailers, manufacturers, and farmers maximize purchasing cycles and optimize customer relationships. By integrating real-time data analytics and predictive insights, GROWERS is redefining customer loyalty in agriculture—offering strategic, tailored incentives that drive long-term business growth.