Husqvarna Group Acquires Brazilian Agri-Tech Firm InCeres

Author

Slice of Agriculture Team
August 27, 2024

Key Highlights:

  • Husqvarna Group acquires InCeres, a Brazilian agri-tech firm.

  • InCeres specializes in soil analysis and decision-making tools for farmers.

  • This acquisition supports Husqvarna's Total Farm Management in Light Agriculture.

  • InCeres will enhance Husqvarna's digital intelligence and mechanical solutions synergy.

Source (PR Newswire)

Notable Quotes:

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"Our envisioned Total Farm Management solution can combine digital intelligence on the one hand and our mechanical solutions on the other hand. Such an offering will be truly disruptive."

Mauro Favero, Light Agriculture President at Husqvarna Forest & Garden Division
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"We feel confident that our combined knowledge and experience can create a Total Farm Management offering that improves productivity for farmers around the world."

Leonardo Menegatti, Founder and CEO at InCeres

Our Take:

Husqvarna Group's acquisition of InCeres represents a strategic move to enhance its Light Agriculture business unit with cutting-edge digital solutions. By integrating InCeres' soil analysis and decision-making platform into its operations, Husqvarna is well-positioned to lead in precision agriculture, addressing the growing global demand for sustainable food production. This acquisition not only strengthens Husqvarna's technological capabilities but also expands its footprint in the fast-evolving agri-tech market. The focus on creating a Total Farm Management solution reflects Husqvarna's commitment to innovation and sustainability in agriculture.