Topcon Agriculture Launches Value Line Steering for Mid-Range Tractors

Author

Slice of Agriculture Team
October 10, 2024

Key Highlights:

  • New Value Line Steering solution is tailored for mid-range tractors on small to medium-sized farms.

  • Designed to make autosteering technology more accessible and affordable.

  • Integrates GNSS receiver, electric steering wheel, touchscreen console, and Horizon Lite software.

  • Compatible with ISOBUS-UT functionality for universal compatibility across different tractor brands.

  • Available through Topcon Agriculture’s global network of dealers.

Notable Quote:

❝

“At Topcon Agriculture, we are committed to the democratization of technology — putting precision agriculture technology in the hands of more farmers throughout the world. With the Value Line, we are opening up opportunities for farmers who have older or smaller machinery, or smaller specialty farms, to boost the value of their machinery, with autosteering technology that is based on our proven premium steering technology used for decades on larger machines. There is tremendous potential for growth in the agriculture industry, and Value Line is another step for Topcon in being a preferred partner in this evolving landscape by fostering adoption and effective collaboration both with OEMs and the farmer.”

Antonio Marzia, Executive Vice President and General Manager at Topcon Agriculture

Our Take:

Topcon Agriculture's launch of the Value Line Steering solution represents a strategic move to widen access to precision agriculture technology. By targeting farmers with mid-range tractors, Topcon is addressing a market segment that has often been underserved in terms of advanced autosteering capabilities. This solution is not just about providing high-tech tools; it aligns with the broader trend of enhancing farm efficiency, reducing input costs, and promoting sustainable practices. With the integration of proven GNSS and steering technology, Topcon is enabling smaller farms to achieve higher precision and productivity, thereby improving their overall profitability and sustainability. The global reach of Topcon's dealer network ensures that farmers worldwide can benefit from this technology, further solidifying the company's position as a leader in the precision agriculture sector.