Verity and Landus Partner to Unlock Sustainability Premiums for Farmers

Author

Slice of Agriculture Team
January 30, 2025

Key Highlights:

  • Verity and Landus partner to help farmers access sustainability premiums in export markets.

  • Verity’s platform enables tracking and verification of agricultural attributes.

  • Soybeans processed in Ralston, Iowa to be documented for sustainability metrics.

  • Partnership expands data-verification efforts and pilot innovative market solutions.

  • Farmers meeting sustainability criteria can earn measurable premiums.

Notable Quotes:

❝

"Landus and Verity will work together to capture and verify key attribute data that drives value throughout the supply chain."

Paul Bloom, Chief Business Officer at Gevo
❝

"Verity equips us with the tools to maximize sustainability premiums through export markets while fulfilling our promise to deliver innovative solutions and new opportunities for our farmer-owners."

Craig Mouchka, Director of Strategic Partnerships and Sustainability at Landus

Why This Matters:

This strategic collaboration between Verity and Landus underscores the growing demand for sustainably certified agricultural products in international markets. By streamlining data verification and certification, the partnership provides financial incentives to farmers while encouraging sustainability in the supply chain. This agreement not only strengthens export market opportunities but also aligns with the broader push toward regenerative agriculture and carbon footprint reduction in the industry.