Vital Farms Appoints Joe Holland as Chief Supply Chain Officer

Key Highlights:

  • Joe Holland appointed as Chief Supply Chain Officer, effective September 1, 2024.

  • Brings over 25 years of CPG supply chain experience, including roles at Dean Foods and Ventura Foods.

  • Will oversee Vital Farms’ supply chain, logistics, food safety, and dairy operations.

  • Aims to drive long-term resilience and support Vital Farms’ growth to $1B in net revenue by 2027.

Notable Quotes:

"Joe's unwavering commitment to service, quality, and cost principles will help us further innovate and deliver long-term resilience across our supply chain."

Russell Diez-Canseco, President and CEO at Vital Farms

"It's inspiring to be part of a company that truly values the stakeholder model, where every decision is made with the well-being of our farmers, crew members, customers, consumers, shareholders, communities, and the environment in mind."

Joe Holland, Chief Supply Chain Officer at Vital Farms

Our Take:

Vital Farms’ appointment of Joe Holland as Chief Supply Chain Officer signifies the company’s strategic focus on operational excellence and sustainable growth. Holland’s extensive experience in high-impact CPG companies is likely to enhance Vital Farms' already robust supply chain, preparing the company to scale further as it targets $1B in net revenue by 2027. His leadership in expanding infrastructure and managing diverse teams across dairy and egg operations is well-suited to drive innovation and efficiency in a rapidly evolving food industry.