Weston's Family Farms Launches Organic Potato Chips
Slice of Agriculture Team
06/09/2025
Key highlights
- USDA Certified Organic, Gluten Free, Non-GMO
- Crafted from single-source potatoes in a wavy cut
- Three flavors: Sea Salt, Sea Salt & Vinegar, White Truffle
- Sustainably grown by Gold Dust & Walker Farms
- Available nationwide this September for $4.69 per bag
Notable Quote
“ Consumers are increasingly seeking out clean, organic snacks that don't sacrifice great taste and that's just what Weston's Family Farms Organic Potato Chips bring to the category. Made from real potatoes, that came from real farmers, these chips create an elevated and memorable snacking experience. ”
Maiko Shimano, Director of Marketing at Calbee America, Inc
Why This Matters
Weston's Family Farms Organic Potato Chips reflect a growing consumer demand for better-for-you (BFY) snacks. As part of a long-standing collaboration between Calbee America, Inc. and Gold Dust & Walker Farms, these chips showcase how sustainable agriculture and transparent sourcing can meet modern snacking trends. The BFY potato chip category is surging, with organic potato chips growing +139.4%, significantly outpacing conventional options. This launch positions Calbee to capitalize on market momentum, reinforcing its leadership in the clean snack segment while providing consumers with a delicious and conscientious snacking choice.
